Year after year real estate agents from all over the country call me to ask, “How do you do stay consistently the #1 agent in Boulder and Colorado?”
It makes me think, in fact, how do we do it? My first answer is that we work smarter. To be the #1 team year after year, formerly the #1 agent with ReMax, formerly the #1 agent with Century 21 in the country and to be in the top 10 in the country with Coldwell Banker year after year has not been an easy thing and it has required a great deal of focus and energy.
The most important thing that I have done is that I have built an incredible team around me. The difference between me and other agents is that I truly delegate different responsibilities to my team members and we specialize in every area of the transaction. Instead of me being out all day long with buyers and then coming back to the office to service my listings, I use my time wisely to drive sales. I spend my time trying to find buyers for listings, advertising my listings, answering my calls, servicing my listings so that they actually sell and negotiating the best price I can for my sellers. My buyers agents are out all the time with fully qualified buyers and relocation buyers and focusing their entire energy on servicing their buyers and helping to get our listings sold.
The 2nd thing that we do is we try to keep our atmosphere really positive. We don’t listen to the news and we are constantly reading new and different books to keep us motivated.
The 3rd thing that we do is that we practice and constantly hone our skills. We role play how to handle buyer calls and how to handle the various situations that come up as we sell real estate.
The 4th thing is that we market more than anyone else. Most real estate agents cut back on marketing during these hard times but in our office we believe that keeping our name and the exposure to our listings out there is of the upmost importance. If you live in the city of Boulder or close by we hope that you have heard of us.
The 5th thing that we do is that we operate as an aggressive sales team. We don’t wait for people to call us but instead we call them. We spend our day searching for people with whom we can share the great news of our fabulous listings. We don’t just sit around and wait.
The 6th thing that we do is we are constantly studying the Boulder luxury real estate market and we stay ahead of it. We never want our sellers to chase the market down so we want our listings to be the best price and in the best condition of anything else on the market.
The 7th thing we do is that we work to make our homes the prettiest by working with great stagers. This is so that people feel like they have great alternatives such as instead of just paying for their home to be staged they can have to option of having a home manager live in their property while it is on the market so that their property can be ready for showings at any time.